Sprint opened for business today under a new brand, designed not only to increase the loyalty of its 40 million customers, but also to aggressively capture new customers by offering choice and flexibility. The resounding answer to virtually all of their questions will be, "Yes you can".

Launching with unequaled market presence, Sprint will reach customers in innovative new ways, with new advertising, new media, groundbreaking sponsorships, a transformation of more than 1,600 retail stores, and pricing plans that appeal to every segment of the consumer and business population.

Highlights of Sprint's new and unrivaled go-to-market offers include:

• Sprint Fair & Flexible - A plan that includes nationwide roaming and allows customers to use their phones as much as they want with no huge overages – the plans adjust automatically to meet a customer's usage month to month.
• Sprint Free Incoming - Free incoming calls - anytime, from anywhere on the Nationwide Sprint PCS Network or Nextel National Network – including unlimited nationwide walkie-talkie service.
• Sprint Mobile to Mobile Calling -  Unlimited minutes for just $5 a month for customers on the Nationwide Sprint PCS Network and the Nextel National Network.
• The Ability to Turn Back Time -  With a new plan, the customer can choose when their nights begin: at 6, 7 or 9 p.m. All plans include unlimited night and weekend minutes starting at 9 p.m., but for $5 more – the unlimited clock starts at 7 p.m. and for just $10 more it can start at 6 p.m.