Orange today announced the launch of the UK's first TV-on-the-mobile service – Orange TV – allowing customers to watch news, sport and entertainment programmes on their phone.

Running over Orange's high-speed 3G network, the service – which will be available from next week – has an initial line-up of 9 channels including ITN News, CNN, Cartoon Network and extreme sports. Special Big Brother and Celebrity Love Island channels have also been developed. All of the channels will be streamed over the Orange 3G network and are available through the new Orange TV section on Orange World. Customers need to be in 3G coverage to use the service.

Orange TV will initially be available on the Nokia 6680 from Orange, with further handsets to follow throughout the year. Customers simply download the TV application for free from Orange World, then pay a subscription of £10 per month to watch the channels.

The full channel list available on launch is: ITN News, CNN, Big Brother, Celebrity Love Island, Comedy Time, Cartoon Network, Toon World, Fashion TV and extreme sports. Further channels will be available in the coming weeks.

Customers wanting to see Orange TV in action should visit Orange Retail stores for a 3G Phone Trainer demonstration from next week.

Orange TV comes as part of the Orange 3G package on the Nokia 6680, which gives customers the chance to try new services for free. New 3G customers can watch the Orange TV channels free for three months and they can access the service using their free 1GB-per month Try data bundle. After 3 months, customers sign up to a £10-per month subscription which gives them access to the Orange TV channels. The subscription includes 1GB of data exclusively for use with the TV service. (1GB gives customers about 20 hours of viewing time.)