NTT DoCoMo and Cellcom Israel LTD. today announced they have formed an exclusive strategic partnership under which Cellcom will launch i-mode in Israel.

Signed today, the agreement licenses Cellcom to offer the i-mode service with DoCoMo providing its brand, technology and patents.

"i-mode" is a mobile internet service that provides subscribers with access to rich content, e-mail, games and other applications and services through their mobile handsets. i-mode is leading the world in mobile internet innovation with over 42 million subscribers and more than 80,000 content sites in Japan.

The agreement with Cellcom in Israel marks DoCoMo's tenth partnership for the i-mode service. Cellcom joins an international i-mode alliance that includes E-Plus Mobilfunk GmbH & Co. KG (Germany), KPN Mobile N.V. (Netherlands), Far EasTone Telecommunications (Taiwan), BASE N.V./S.A (Belgium), Bouygues Telecom S.A. (France), Telefonica Moviles Espana (Spain), Wind Telecomunicazioni SpA (Italy), COSMOTE Mobile Telecommunications S.A (Greece), and Telstra Corporation Limited (Australia).