Nokia enlist famous photographer Rankin to market 7610 camera phone

Nokia is using clean, tasteful porn by Rankin, a famous British fashion photographer to promote the launch of its new 7610 camera phone.  Nokia gave Rankin an early model of the 7610 camera that features a one-megapixel cameraphone with 4X digital zoom along with a super sharp display.

Rankin created six A2 sized photographs along with 60 other images, inspired by the renowned Cottingley fairy photographs.  The amazingly sharp images of beautiful women posing as woodland fairies were processed through software filters. 

As Rankin said himself, assistants could send him back pictures and even ten minutes of video footage of possible location for the fairy shoot, as well as images of models who might be used: I draw inspiration for my work from the environment around me and being able to capture my ideas in vivid detail, using the Nokia 7610 allows me to instantly share my ideas with the rest of the team.

That such a well regarded photographer more used to shooting Tony Blair, Madonna and Kylie with thousands of pounds worth of equipment would heap such praise on a cameraphone goes to show how far mobiles have come.

Which photograph is your favorite?

Read  [via boingboing ]

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