HTC, the world's leading provider of Windows Mobile devices, today launched the world's first tri-band 3G Windows Mobile Pocket PC [TyTN] and 3G smartphone [MTeoR] under the new HTC brand identity.

HTC will continue to support its operator-branded products and OEM partners as a key priority. At the same time, HTC will provide its new branded products to its existing Qtek channels, distributors, enterprise and operators, who do not carry operator-branded products. Migrating the Qtek brand to the new HTC brand identity will enable HTC to provide better direct support to those customers.

HTC is well known in the industry as the company behind many of the most popular operator-branded devices. It has established unique partnerships with key mobile brands, including the leading operators in Europe, US and Asia, and supplies products to industry leading OEMs. HTC will also continue to support in-life Qtek products to its European channel and distributor partners.

Peter Chou, CEO of HTC Corp. said: "We have a rich heritage of innovation and aim for our products to continue being the devices of choice on the Microsoft Windows Mobile platform. Our operator and OEM strategy remains key to this success, and we are committed to further strengthening our partner relationships by providing customised and differentiated offerings."

The package for partners will include: richer device propositions, dedicated customer support, product training and toolkits, online and marketing support. It has also launched its first range of accessories - including Bluetooth headsets and in-car kits.

The first devices to be offered with HTC brand are the HTC TyTN and the HTC MTeoR. These will be available from late July.

"We're thrilled to see HTC launching the TyTN and MTeoR under the new HTC brand, which further adds to HTC's stellar record of innovation on the Windows Mobile platform," said Pieter Knook, Senior Vice President, Mobile & Embedded Devices Division, Microsoft Corp. "These devices are defining a whole new category of phones with a range of entertainment and productivity options. An HTC brand also brings more choice to Windows Mobile customers in a rapidly growing and increasingly diverse mobile market."

The HTC TyTN is the latest innovation from HTC. It delivers a wealth of rich features, showcasing the ultimate 'Office in your pocket' experience for business users on the move. Business critical functionality, encased in a sleek, stylish form factor, offers the ultimate range of connectivity options including: tri-band UMTS 3G which will allow users to roam across Europe, US and Asia, plus GSM, GPRS, EDGE, Wi-Fi, Bluetooth, and a mini-USB port, making data transfer simple - anytime, anywhere.

Both devices will be available across Europe from late July.

via phonedaily