Boost Mobile announced the launch of a new mobile advertising platform for mobile phones. Acura and Fox Searchlight Pictures are among the first companies to advertise on Boost Mobile's mobile advertising platform.

Boost Mobile and Amobee will work together to deliver ads to Boost Mobile's 4.6 million consumers, the majority of which are under the age of 30, who will be able to interact and respond.

The first ads, which are expected to appear today, will feature information on Fox Searchlight Pictures' April 11 release of "Street Kings." Shortly thereafter, consumers will begin seeing ads for Acura's new 2009 TSX. Boost customers are not charged for viewing the advertisements, and they may opt-out from receiving advertisements by calling Boost customer service at 1-888-BOOST-4U.

Mobile advertising will appear initially on Boost Mobile's BoostLIVE and Web Home. BoostLIVE is Boost Mobile's handset storefront where customers can purchase digital content such as ring-tones, wallpapers, music, and games. Boost plans to expand advertising content to include messaging and key applications in the near future.