mobilePeople's award winning liquid mobile search platform now supports the iPhone, extending new monetisation opportunities for directory publishers and directory assistance companies.

mobilePeople provides a user interface optimised for the iPhone's Safari browser to search Yellow Pages, White Pages and other content published using the liquid platform. Functionality includes a click to call option, the facility to get directions to a desired address, save any business search to contacts, the facility to send results to a friend and the function to see results on a map.

The local search itself requires less data traffic, which means lower costs for the user. Thanks to AJAX technology which exchanges small packets of data with the server it is no longer necessary to reload the entire mobile pages at all times.

mobilePeople is also set to introduce a client based mobile local search for the iPhone based on Apple's recently announced iPhone software development kit (SDK.)