NXP Software has demonstrated 'one-click' video editing software for mass market mobile phones at Mobile World Congress (MWC) 2008. It enables a fun user experience, transforming personal content into professional-looking clips quickly, easily and with no loss of quality. It also opens additional opportunities for product / service differentiation through offering users pre-loaded or downloadable video themes to create their clips.

LifeVibes VideoArtist enables advanced 'one-click' editing capabilities. Users simply shoot video as normal, then select a pre-defined theme such as 'sporty' or 'romantic'. With one click they can apply the theme, complete with audio track, and the clip is ready.

Themes can be stored on the phone or downloaded. In addition, a 'wizard' feature allows users to add intro texts, static or animated frames, and choose from over 100 professionally-designed transitions.

VideoArtist achieves automatic professional-looking results through a range of advanced analysis capabilities such as Key Scene Detection. It also automatically removes uninteresting scenes and each sequence is kept short making clips lively to watch.

"LifeVibes VideoArtist and VideoArtist Lite enhance the fun of video on mobile by producing professional-looking results in a really quick and simple way. This added fun and ease of use is a strong differentiator and will help drive uptake of mobile user-generated content services. And with opportunities to offer custom downloadable themes, it's exciting for everyone - users, handset vendors and operators," states Peter van de Berg, Marketing Director, NXP Software.