Ericsson launched the Ericsson Multimedia Communication Suite (MCS) - bringing to consumers popular services they already enjoy on the Internet in a new and enhanced mobile way. The intuitive user interface will be integrated into selected new Sony Ericsson devices such as the W760.

With the Ericsson MCS, mobile operators will be able to offer their customers a suite of attractive services. Consumers will be able to access new services from the address book - with an interface including rich presence functionality such as avatars, photos and personal free text. The solution also keeps track of friends and their applications so consumers will always see who is available for different applications. The user has full control over what type of information is available.

The intuitive user interface integrates new MCS applications such as chat and file transfer smoothly with existing voice, video call, SMS and MMS services. Having all contacts and services available through one presence-enabled address book creates a feeling of being closer to friends and family. 

Ericsson MCS will initially be available for selected Sony Ericsson feature phones. In Barcelona the MCS solution is demonstrated live on popular Sony Ericsson phones. The MCS is built on IMS architecture and is aligned with the industry initiative Rich Communication Suite (RCS) that aims for broad industry interoperability and acceptance by utilizing standardized IMS service features.