The NVIDIA GoForce 3D 4500 WMP enables a whole new level of interactive content not previously possible on cell phones, PDAs, or other handheld devices. For the first time, mobile content developers can harness a powerful 3D medium to create rich, dynamic, lifelike worlds and characters.

"Mobile phone OEMs are continuing to differentiate their products and services on multimedia capabilities, and 3D graphics is one of the key new technologies going into advanced phones," said Allen Leibovitch, manager of semiconductor research for IDC. "Successful semiconductor solutions will not only include well-supported 3D graphics, but also still image and video processing while consuming a minimum amount of power, and should drive the next evolution of multimedia for advanced handheld devices."

The unique features of the GoForce 3D 4500 WMP include:

• Specifically designed for handsets, the GoForce 3D 4500 features geometry processing for arcade-quality 3D acceleration and gaming
• Programmable shaders, bilinear and trilinear texture filtering, texture compression, support for six simultaneous textures, and a 40-bit color pipeline for high-resolution detailed images
• Revolutionary new NVIDIA nPower technology for better battery life allowing for longer talk time
• Support for MPEG-4 and H.263 formats for VHS-quality recording and playback
• A 3.0 megapixel JPEG codec, for capturing and viewing sharp, crystal-clear photos

NVIDIA will support the GoForce 3D line with a content strategy of working with carriers, game developers, and publishers across the industry to enhance the delivery of rich compelling content to cell phones, PDAs, gamepad units, and other handheld devices. The GoForce 3D 4500 WMP also supports standard 3D application programming interfaces, including OpenGL-ES, D3D-Mobile, and M3G.