Mobile TV use is set to surge due to strong consumer demand, with the service ranked as the number one application users want on their phone, according to a consumer behaviour study conducted by Ericsson and the CNN. The results show more than a third (34%) of respondents ranking TV as the most in-demand application and almost half (44%) of the respondents poised to adopt mobile TV in the next two years.

According to the report, nearly one in four (24%) current mobile TV users watch daily with around half (52%) tuning in on a weekly basis. At 77%, news leads genre viewing patterns, followed by scheduled television at 48%. 

Key findings also revealed that photo and video messaging look to be set for wide-scale adoption as consumer pricing and functionality improves. 57% of respondents use photo technology to send and receive images on a monthly basis, making it the most popular activity.