NVIDIA introduced the NVIDIA APX 2500, a new applications processor that enables 3D user interfaces and engaging high-definition video on connected Windows Mobile phones.

The APX 2500 applications processor delivers an unprecedented 10 hours of 720p HD playback - an industry first for video quality and power consumption on a mobile device.

The NVIDIA APX 2500 applications processor, which is the culmination of 800 man years of engineering, delivers:

• The industry's first HD (720p) playback and capture capability for handheld devices.
• A new ultra-low-power (ULP) GeForce® core that is fully OpenGL ES 2.0 and Microsoft Direct3D Mobile compliant and the lowest power 3D hardware solution available for acceleration of intuitive 3D user interfaces.
• NVIDIA nPower technology, enabling over 10 hours of high-definition video playback and up to 100 hours of audio

The NVIDIA APX 2500 applications processor is sampling today with key customers and will enter into full production by the end of Q2 2008.

Check below for a live demonstration video by phonemag