THQ Wireless has signed a worldwide agreement with Playboy to exclusively develop Playboy-branded mobile games. The multi-year Playboy agreement covers the development and publishing rights to multiple Playboy-branded, lifestyle themed, non-nude mobile games featuring bikini-clad Playmates to be released worldwide. The first title, Playboy Games: Pool Party, is scheduled to launch in summer 2008.

"Given the extensive appeal and popularity of the Playboy brand, mobile games based on this license are sure to provide a fun and entertaining experience,” said Adam Comiskey, vice president, international, THQ Wireless.  “THQ Wireless is ideally positioned to provide engaging games with the hallmark of the Playboy lifestyle.”

Playboy Games: Pool Party will include a set of mini-games depicting animated, bikini-clad Playmates at the famous Playboy Mansion engaged in “pool party sports” including poolside water balloon fights, waterslide slaloms and aquatic mechanical bull riding.