T-Mobile and Yahoo! announced this week a strategic partnership which will see the first graphical advertising appear on T-Mobile's Internet service. Web'n'walk, which was the UK's first service to offer people unlimited access to the whole internet on a mobile phone, is set to carry a variety of innovative graphical ads exclusively sold and served by internet giant Yahoo!.

T-Mobile and Yahoo! will combine their expertise in the industry and knowledge of consumer habits, to enable advertisers to offer consumers targeted graphical ads when using the web'n'walk service. Mobile advertising is unique in allowing consumers the ability to interact and respond directly to the messages that advertisers try to deliver to them when they are out of the office or home.

T-Mobile and Yahoo! intend to roll out the first mobile advertisements on web'n'walk in the first half of 2008.