The University of Cincinnati announced today the launch of a mobile payment program for UC Mobile student clients with merchants on the UC campus and in the surrounding Short Vine, Uptown and Ludlow Clifton business districts.

"The new mobile payment initiative adds another unique leading-edge application to our UC Mobile program, making the Bearcat phone an even more useful and value-added service for our students and community", said Fred Siff, UC Vice President and CIO. 

The program, powered by Mocapay and Cincinnati Bell and sponsored by Kroger, allows students to pay for goods and services with their mobile phone on and around the UC campus at dozens of local retailers. In addition, the Queen City Centre and University Plaza Kroger locations will begin accepting mobile payments in early 2008. 

The UC Mobile program was developed in partnership with Cincinnati Bell.  The partnership between UC and Cincinnati Bell was one of the first campus-wide communications programs in the nation offering students and faculty fully networked wireless connectivity.