Nokia Ad Business today announced it is working with Handmark to provide an end-to-end mobile advertising solution for its Pocket Express mobile data application. Nokia will provide ad serving, participate in media sales, and offer additional mobile solutions for advertisers.

Nokia Ad Business was formed when Nokia acquired mobile advertising leader Enpocket on Oct. 5, 2007. By collaborating with Nokia Ad Business, Handmark will leverage the Nokia Ad Platform to serve ads in its Pocket Express mobile service, reaching millions of mobile professionals. 

"Pocket Express is largely comprised of high income business professionals -a very desirable audience for advertisers," said Douglas Edwards, Handmark co-founder and CMO. "With the help of Nokia Ad Business, we are able to offer advertisers a unique opportunity to reach this attractive demographic on their most personal device."

The program will launch early next year, and will serve as a new revenue stream for Handmark.