An exciting new way to use Bluetooth wireless technology was introduced to University of Texas students and fans at the season opener this past weekend. Those with Bluetooth enabled phones at Darrell K Royal - Texas Memorial Stadium received free Longhorn mobile content and a chance to win 2007 post-season bowl game tickets wherever the Longhorns play -- all via Bluetooth wireless technology.

The Bluetooth Special Interest Group (SIG) launched a unique sponsorship agreement with the University of Texas Athletics Department and Host Communications-Longhorns Sports Network. The sponsorship includes the placement of Bluetooth wireless technology kiosks throughout Darrell K Royal - Texas Memorial Stadium and TransSend technology.

Beginning with the Longhorns' Sept. 1 football opener vs. Arkansas State, five Bluetooth enabled kiosks located throughout the stadium will be pushing out UT images and information to fans with Bluetooth enabled mobile phones. Also included are promotional codes to register for 2007 post-season bowl game tickets at http://www.bluetooth.com/longhorns.

TransSend, a web application developed by the Bluetooth SIG, allows UT's sports web site users to wirelessly send images, schedules and other web-based information from Bluetooth enabled laptops and PCs to Bluetooth enabled phones and PDAs.