Samsung Electronics and QUALCOMM today announced the industry's first deployment of the Mobile Display Digital Interface (MDDI) technology, which supports the Video Electronics Standard Association (VESA) standard.

 

The MDDI standard, an optimized high-speed serial interconnection technology developed by QUALCOMM, increases reliability and reduces power consumption in clamshell phones by decreasing the number of wires that run across the handset's hinge to interconnect the digital baseband controller with the LCD display.

MDDI requires a minimum of just four wires plus power. MDDI will enable low-power, high-speed graphics performance for advanced multimedia clamshell phones equipped with high-resolution LCD displays.

Samsung's S3CA460 is the first graphics LCD controller to be MDDI-enabled. It includes an integrated dual controller for both a main and sub- LCD panel, internal frame buffer for both panels for power saving, multiple power modes, and other peripheral support. The MDDI interface technology will be integrated into QUALCOMM's Enhanced Platform and Convergence Platform chipsets beginning with the MSM6150 and MSM6550 chipset solutions.

Strategy Analytics, a wireless industry analyst firm, expects the mobile clamshell phone market to reach over 304 million units by 2006.

Samsung is currently sampling the S3CA460 LCD controller. The sample shipment of QUALCOMM's MSM6150 and MSM6550 chipset solutions began in June 2004. Samsung will exhibit the S3CA460 at Expo Comm Wireless Japan 2004 in Tokyo on July 21 -23, 2004.