Nokia and EMI Music have announced a marketing and content agreement in which EMI artists, beginning with Capitol Music Group artists Lily Allen and Red Jumpsuit Apparatus, will be featured in Nokia's Flagship Store locations worldwide, as well as Nokia's Experience Centers, theater locations and certain Nokia music-related websites across North America.

The companies are collaborating to introduce consumers to new mobile entertainment products through hands-on experiences with new music on the mobile platform at multiple Nokia consumer touch points. Its retail staff will use EMI artist content to demonstrate its newest music-enabled handsets, and EMI content will also be prominently featured on select Nokia consumer websites.  Consumers can obtain free downloads, wallpapers, videos, ringtones and more from the EMI Featured Artists via in-store demos, which may include lessons in side-loading content.

"Nokia is about much more than just manufacturing phones. Nokia is about connecting people, and nothing brings people closer together than music and conversation," said Jo Harlow, senior vice president of marketing for Nokia. "It's only natural that leading companies like EMI and Nokia would combine their respective expertise in much the same way, making mobile music more accessible to people via a new and innovative joint marketing program".

EMI will be the exclusive major label provider of music content for the retail program, and new content from its artists will be added and featured every 60 days.