Verizon Wireless and mobile entertainment pioneer Limbo 41414, announced today an exclusive agreement to launch the first-ever original game show developed specifically for its mobile platform entitled The Limbo Show.

Exclusively for Verizon Wireless V CAST customers, The Limbo Show pairs wacky pop culture and current events with an outrageous series of ‘Limbo Auctions’ in which players win amazing and sometimes quirky prizes for ridiculously low prices every day, such as a new flat screen television or a trip to Dublin.

The Limbo Show gives Mobile Web 2.0 customers the ability to view auctions, previous winners and bid on auction items. From close encounters of the celebrity kind, fantasy vacations and luxury cars to hot home electronics, cool new handsets and Starbucks gift cards, comedic improv host Tina-Louise Eckert invites The Limbo Show viewers to bid on daily prizes via an engaging, interactive text-messaging game. In addition to the daily show, Tina-Louise guides viewers through “How to Limbo,” and “Tips & Tricks.” She also hosts a monthly feature inviting viewers to text her which prizes they want to see up for grabs on the show. The program was created and is produced by a powerhouse team led by former Endemol USA executives Elizabeth Sherman and three-time Emmy Award winner, Janelle Fiorito.

In addition to enjoying daily, original mobile content and the opportunity to win amazing prizes via TXT Messaging, V CAST customers will be able to acquire Limbo Loot for each bid placed. The Loot, Limbo 41414’s loyalty currency, can be redeemed for prizes – such as exclusive Verizon Wireless Ring Tones – in the Limbo Rewards store at www.41414.com. To start playing Limbo, Verizon Wireless customers can send a TXT Message with the word V CAST to the number 41414. Standard TXT Messaging rates apply.

Since launching in January 2006, Limbo 41414 has created a huge buzz in the mobile entertainment world with its red-hot, premiere “upside down” Limbo Auction. In the Limbo Auction, consumers enter a game where they bid on prizes via their mobile phones or online. The twist is that, unlike a traditional auction where the highest bidder wins, the person with the lowest unique bid wins. Limbo 41414 has run more than 500 auctions, awarding more than $450,000 in prizes for bids totaling less than $2,000, including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year’s supply of gasoline for $54.24.

Customers with select V CAST-enabled phones can check out V CAST from their phones for just $3.00 for a 24-hour use subscription or by signing up for the $15.00 V CAST VPak monthly subscription. The Limbo V CAST Video channel is located within the Showcase category on V CAST. Customers get unlimited basic video, including the Limbo V CAST Video channel, but application download fees apply for 3D games and premium video. There are no airtime charges to download, stream or watch V CAST content.