T-Mobile Sidekick 3, D-Wade Edition, Unveiled With One of Largest U.S. “Wallscapes” and “Mind of D-Wade” Exhibit During NBA All-Star 2007

LAS VEGAS, and BELLEVUE, Wash. – Feb. 12, 2007 – Tipping off NBA All-Star 2007,
T-Mobile USA, Inc. announces the newest member of its all-star lineup, the T-Mobile® Sidekick® designed by Miami Heat guard and 2006 NBA Finals MVP, Dwyane Wade. Packed with the same great technology as the T-Mobile Sidekick 3, the new D-Wade Edition is the latest in a series of T-Mobile’s iconic devices that provide consumers with new ways to communicate with style.


Wade, an avid user of the T-Mobile Sidekick since 2004, was integrally involved in the design process, so the finished product reflects the key attributes of his MVP style. The T-Mobile Sidekick 3, D-Wade Edition is presented in the crisp white color of Miami’s South Beach and paired with tan and copper accents that emulate the luxurious look and feel inspired by high-end automobiles. Wade’s signature “3” stands out as the only detail in gold, symbolizing the elegance of winning an NBA championship trophy, which Wade hopes will be the first of many. Last but not least, the device debuts another Sidekick first, a realistic basketball-textured backing for added grip and comfort.


“My T-Mobile Sidekick is a part of me. I don’t go anywhere without it because it keeps me in touch with the most important people in my life,” said Wade. “I really wanted to design a Sidekick that meant something special to me – one that reflects my own personal style and inspiration. I’m excited that it will soon be in the hands of people who want a great device that looks smooth.”


To celebrate the launch of the new D-Wade Edition, T-Mobile will host a series of activities during NBA All-Star 2007 in Las Vegas, with fans being greeted by T-Mobile at each end of the Vegas strip. One of the largest outdoor “wallscapes” in the U.S. — 250 feet high by 225 feet wide — will cover 56,250 square feet of the Mandalay Bay with an image of Wade with his signature device. At the other end of the strip the 1,149-foot Stratosphere, which is twice as tall as any building in Las Vegas, will glow in T-Mobile’s signature magenta color illuminated by three 12,000-watt projectors.