HELIO announced today the launch of Helio Music, the newest addition to Helio's line-up of custom-built 3G services. With Helio Music, the company is launching a full mobile over-the-air music download service architected from the ground up to be the richest mobile music store on the market.

"Shopping for music on a phone from a major carrier is a little like browsing the music aisle at a department store - a lifeless experience watered down to the lowest common denominator," said Sky Dayton, CEO of Helio. "Helio Music is a throwback to the corner record shop, combining great selection with a music-loving staff that can help you quickly find what you're looking for, and a comfortable environment where it's fun to just browse and discover."

Helio Music features a library of the hottest tracks from thousands of well-known artists from major music labels like Universal Music Group, Warner Music Group, SONY BMG MUSIC ENTERTAINMENT, and EMI Music, and allows members to browse artist bios and images, preview songs, view community recommendations, then download tracks over-the-air via a high speed 3G network.

Helio Music will first be available on Drift, and is slated to be available for all future Helio devices. Tracks can be downloaded over-the-air for $1.99 per song or directly to the PC for $0.99 per song. Helio Music is included with Helio All-In Memberships; data charges apply for A La Carte Memberships.