mywaves unveiled its 10,000 channel mobile video service. Through a major new software release rolled out today, mywaves can now deliver the broadest offering of on-demand content directly to the mobile phone, ranging from sources like CNN to popular Web videos such as "Ask a Ninja," as well as personal videos.

The mywaves service works globally across all 3G carriers and most video-capable mobile phones. The company launched a beta version of their service (limited to 500 channels) in October this year. 

The mywaves service is comprised of a Web site together with software that can be downloaded to a mobile phone. The Web site allows consumers to choose and personalize their on-the-go entertainment that is automatically delivered and updated to their mobile phones. mywaves also sends text messages alerting users to content updates in their channels, letting them know when there's something new to watch.

"mywaves" approach to mobile video will have great consumer appeal, especially with the young mobile market," said Ben Bajarin, analyst with Creative Strategies. "High school and college students are connected to their mobile phones 24x7, and the fact that mywaves can mobilize their favorite Web video content, delivering it directly to their mobile phones could very well change the way they choose to enjoy this content - forever," he said.