LG Electronics and Prada today announce an exclusive partnership to develop an innovative and iconic mobile phone.

Leveraging on their respective expertise and know-how, Prada and LG have jointly explored and developed all aspects of the upcoming fashion phone. The collaboration focused on the key elements inside the phone, such as software, user interface and music as well as its look, for example design and packaging. The companies plan to develop an elegant phone with touch screen. Their first touch screen phone will not come with a keypad, this would probably enable a larger display screen or smaller phone body with the eliminate of the keypad.

The initial launch is planned for early 2007, with distribution starting in Europe (firstly in Italy, the United Kingdom, France, and Germany), followed by countries in Asia such as Hong Kong, Taiwan, and Singapore. The Korean version of the phone is scheduled to launch in the second quarter of 2007.

Mr. Patrizio Bertelli, President & CEO of Prada, said: “As we do with ready-to-wear and accessories, we were looking at a break-through. Consistently with our approach, we are not branding an existing product; rather, Miuccia and I have been working with LG to give this new phone a very strong character and unique style, both in its contents and in its design. We, just like our partners at LG, are known for the attention to detail and uncompromising quality of our products. And we find these characteristics in the new mobile phone.”

via textually