E-TEN Information Systems has announced a new global brand which will be used to popularize its consumer focused Pocket PC Phones. The name Glofiish represents the core features of this range - inspiration, versatility, and commitment.

"In just a few years, E-TEN Pocket PC Phones have matured in terms of technology, design,and marketing concepts." explained Marketing Director, Teresa Chou. "By focusing upon technology, E-TEN has been able to gain popularity from users and media by offering outstanding features, friendly applications, and excellent reliability and performance. However,nowadays E-TEN is paying more and more attention to product design to meet mass consumer tastes within a global market. The new name, Glofiish, allows E-TEN to promote its Pocket PC Phones under a global brand that expresses market-driven design and meets consumers’needs."

Just as a fish has complete freedom of movement in the water, Glofiish Pocket PC Phones will allow users to effortlessly roam the world of high-speed communications giving them instant access to voice and data calling, messaging and email, networking, the internet and more. Glofiish Pocket PC Phones support worldwide standards, including GSM, Wi-Fi, Bluetooth and GPS.

The two i’s in the name represent the paring between users and their Glofiish Pocket PC Phones which through ultra-compact designs, incredible flexibility and full-featured performance are the only companion users need in their mobile lives. E-TEN is also committed to continue the theme of a perfect partnership by continuing to create and develop more unique software utilities to compliment and enhance every Glofiish device.

The first Glofiish Pocket PC Phone product is scheduled to launch later in the year.