Royal Philips Electronics announced that Haier has selected the Philips Ultra Low Cost (ULC) Reference Phone, featuring the Philips Nexperia cellular system solution 5128, to create a low-cost handset for mass production in China. The handset, the HG-Z1000, will be available to a potential market of 1.5 billion customers.

The Philips ULC Reference Phone featuring the Philips Nexperia cellular system solution 5128 has been selected by Haier because of its advanced, customizable technology which enabled Haier to bring the HG-Z1000 to market in just four months.

Developed in the recently opened Philips Design Center in Shanghai, the Nexperia cellular system solution 5128 features outstanding system optimization and power management capabilities, which provides the Haier HG-Z1000 with 280 hours standby time and three hours talk time.

"Mobile handset uptake in the Chinese market is at a critical stage," said Mr. Liu, marketing director, Qingdao Haier Telecom Co.Ltd. "Haier chose the Philips Reference Phone, which is behind our HG-Z1000, because of its proven ability to supply outstanding technology which aligns with our need to provide our consumers with easy-to-use handsets at an ultra low cost."