Nokia and Carl Zeiss announced a collaboration to incorporate Carl Zeiss optics to Nokia's camera phones. The two companies will bring the design expertise and stringent quality requirements of Carl Zeiss to Nokia's product creation process for high-end camera devices.

The first Nokia product to incorporate Carl Zeiss optics and carry the ZEISS brand is the Nokia N90 Multimedia, also launched today.

"The close collaboration with Carl Zeiss, one of the most respected companies in the camera industry, underlines Nokia's dedication to excel in mobile imaging products," says Juha Putkiranta, Senior Vice President, Imaging, Nokia. "We are proud to be the first camera phone manufacturer in the world to introduce ZEISS-quality products to consumers. Through continuous knowledge exchange and determination for hard work, we strive to set a new benchmark for the mobile imaging industry."