Malaysia’s mobile phone sector recorded a steep 31% increase in subscriber numbers in the past year. Total subscribers is 14.6 million people, more than half the country's population.

Industry experts say 65% is the benchmark for saturation in Malaysia, although it depends on a lot of factors, including affordability of mobile phones and charges. Maxis has 41% of market share, Celcom takes 37% and lastly Digi 22%

Singapore has hit saturation with an 80% penetration, but South Korea – still one of the fastest growing mobile markets in the world – has a penetration rate of 90%. In Taiwan, it is over 100% because the government there allows one handset to have two SIM (subscriber identity module) cards. 

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