Sony Ericsson swept the first price in the category "World's Most Respected Consumer Goods" in the annual global report " World's Most Respected Companies."

The "World's Most Respected Companies" is an annual global report which is researched by PricewaterhouseCoopers and analysed by Financial Times writers.

Sony Ericsson also ranks second of Best for innovation and swept the 21st place among the world's most respected companies.

World's most respected companies survey is the seventh such annual global survey of corporate reputation conducted jointly by PricewaterhouseCoopers and the FT. The research draws on the views of nearly 1,000 CEOs across 25 countries and a selected cross-section of fund managers, non-governmental organizations (NGOs) and media commentators.

The aim is to show which companies are truly setting the pace in building reputational capital.

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