AT&T Steps Up Rebranding for IPhone

AT&T Steps Up Rebranding for IPhone


Last update: 21-05-07	Submitted by Budi Putra
Views: 1159	Home Gadgets Other Devices

The iPhone is coming soon and AT&T is moving fast.

The most anticipated handsets ever in the wireless industry, iPhone, is coming soon and AT&T is moving fast. That is why AT&T has stepped up its efforts to rebrand Cingular as AT&T Wireless. “We want to make sure that every drop of equity from the iPhone accrues to the AT&T brand,” AT&T spokesman Michael Coe said in the Reuters article.

The tagline of its advertising campaign is: “Your world is wireless. AT&T is wireless.”

Cingular previously has confirmed that the iPhone will be launched on June 11, the first day of Apple’s Worldwide Developers Conference.

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