Samsung's Braille mobile phone for the visually impaired (model name: Touch Messenger) won the Gold Award at the Industrial Design Excellence Awards (IDEA), one of the world's most authoritative design competitions, sponsored by the Industrial Designers Society of America (IDSA) and BusinessWeek. Samsung's world's first battery-operated projector (model name: Pocket Imager SP-P300MK) and portable wireless projector (model name: Portable Digital Projector) also won Silver Awards in the Business & Industrial Products and Design Explorations category, respectively.

Samsung won the Silver Award in the Design Explorations category with its portable wireless projector named "Portable Digital Projector". In addition, in the Business & Industrial Products category, Samsung's portable projector "Pocket Imager SP-P300MK" won the Silver Award. This portable projector is the first in the world designed to be operated with a rechargeable battery so it is the world's smallest DLP (Digital Lighting Processing) projector that can be used in any locale, even where power connection does not exist.

When the IDEA winners of the past 10 years are reviewed, Samsung won 35 awards since 1997, recording the largest number of awards and outnumbering all the competitors in the industry. Samsung could reach this achievement due to consumer centric approaches of the company in every process of its business.