SanDisk's 512MB microSD card is bundled with the new Motorola ROKR phone with iTunes that was just introduced. The new iTunes-enabled Motorola phone can store approximately 120 songs -- the equivalent of eight CDs worth of music -- using the included SanDisk flash storage card.

"The ROKR mobile phone is an excellent example of the transformation of the mobile phone into an entertainment device," said Nelson Chan, executive vice president and general manager of the consumer and handset business at SanDisk. "Music is an ideal application for handsets that is enabled by the dramatic increases in capacity in very small memory cards such as microSD."

The microSD card is based on TransFlash, which was developed by SanDisk in cooperation with Motorola and is the world's smallest flash memory card form factor. SanDisk's TransFlash cards were recently adopted by the SD Card Association (SDA) and renamed "microSD".

Currently, the 512MB SanDisk microSD card is the largest capacity available in this form factor. The company expects to have 1GB microSD cards in limited quantities by late Q4 2005 and 2GB cards in 2006.