AT&T Launches Personalized Radio from Pandora
Last update:  08-11-07 Submitted by assa
Views: 877 Home Industry News Software News


AT&T today announced that Pandora is now available on select wireless phones from AT&T. Users just type in a song or artist that they like, and, within seconds, Pandora delivers a personalized radio station over the air to wireless customers' handsets with songs that fit the same sound and style.

The Music Genome Project quickly scans its entire collection of analyzed musicĀ - almost a century's worth of popular recordings, from new to old, well-known to obscureĀ - to find songs with musical attributes similar to the listener's choice. Then, it creates a listening experience full of current and soon-to-be favorite songs. Subscribers can create and refine up to 100 unique stations.

Pandora on AT&T phones is integrated seamlessly with the online version of Pandora. Subscribers will receive customized streaming radio stations delivered to them on both their mobile handsets and on the Pandora Web site via a universal account.

Information about the current song, including title, artist and album, is displayed on the phone's screen, and customers can also scroll backward to see information about recently played songs. Customers can rate songs with either a "thumbs up" or "thumbs down," and Pandora will immediately tweak the station's programming. Users can pause songs or skip songs that they don't want to hear. Additionally, AT&T customers can bookmark a song, and the song name and artist will be saved.

Pandora is now available on eight AT&T phones: the Samsung SYNC, a717 and a737, the Motorola V3xx and RAZR 2, LG trax and existing LG CU400 and CU405 models. To access, users simply click the music icon on the device and then shop applications.

Pandora is available for a free trial for the first five days and then costs $8.99 a month.





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