New push mobile email service for Gmail users worldwide, including Google Mail users (as the service is formally known in Germany, Austria and the United Kingdom), has been launched by emoze.

The free service, available for downloading directly to consumers' mobile handsets at http://mobile.emoze.com, or via a web-based wizard at www.emoze.com, targets the millions of Gmail account holders (according to comScore Media Metrix) that would benefit from the automatic receipt of their emails on their wireless devices. emoze is committed to the democratisation of mobile email by providing free push email service to the global wireless market that prefers to use any type of standard mobile device without the need for an expensive BlackBerry handset and monthly service.

emoze already offers free push email service to a broad range of email data sources and mobile device operating systems and can be easily installed on more than 800 different devices on the market.

"Gmail is one of the top email services in the world and we’re recognising the trend of business people and small firms using their Gmail as their main and functional business email account," said Benny Ballin, CEO, emoze. "For those that are more technically astute, they will appreciate that our application is not Java-based. This approach helps to significantly improve reliability, stability and performance of wireless devices such as battery consumption, CPU load and memory usage. By using the native contact and calendar clients of each handset as shipped by the handset vendor, we ensure the best possible user experience."