Zagat Survey today launches ZAGAT.mobi, an advertising-supported mobile website. ZAGAT.mobi features the company's signature restaurant, nightlife and hotel content for all major U.S. cities, London and other select international destinations.

ZAGAT.mobi is compatible with any web-enabled mobile phone and is designed to serve the growing number of mobile phone users who seek information via their mobile devices. All visitors to ZAGAT.mobi can access free restaurant, nightlife and hotel information including important listing details (e.g. address, phone number, hours), handy features (e.g. send to a friend via SMS, find nearby) and useful links (e.g., directions, movie times, airlines).

ZAGAT.com subscribers get the bonus of viewing the Zagat ratings and reviews of these businesses on ZAGAT.mobi at no additional charge. Further enhancements are planned for later this year.

Advertisers like ZAGAT.mobi launch sponsor, Visa Signature (an exclusive two-month flight), are increasingly adding mobile web into their marketing strategies as a new way to reach active, affluent and engaged consumers. "We are especially excited about devices like the iPhone, for which ZAGAT.mobi is optimized," said Ms. Zagat. "We are delivering mobile advertisers highly motivated and active consumers who use their phones constantly to accomplish tasks for both work and play. That's a great environment for any marketer."