Nokia, together with a number of sponsors today announced the launch of its second annual competition for developers and entrepreneurs working in the mobile space. The 'Mobile Rules!' competition aims to promote excellence in both applications developed for mobile and for businesses launching or promoting services in the mobile arena. The initiative is in its second year. In 2006, it was launched as the 'Web2Mobile' competition; the change of name reflects the increased scope, prizes and reach of this year's contest.

The competition is divided into two 'tracks'. The first is for qualified developers working on mobile applications for Nokia platforms in four categories: 'multiplayer and connected games', 'multimedia', 'enterprise' and 'infotainment'. The second is aimed at entrepreneurs, small businesses, start-ups and academic institutions and is for business plans in the mobile space, both those designed specifically for mobile devices and those that make existing static businesses mobile.

With one winner and two runners-up per category in Track One and one winner and two runners-up in Track Two, the competition prizes include Nokia devices, memberships of Forum Nokia Launchpad, promotion of the winning application/plan through channels owned by Nokia or other competition sponsors and expert advice from Nokia specialists. The five overall winners will also be offered the chance to develop a contract with one of the competition sponsors or a significant cash prize if no contract is awarded.

More information about the competition (including details of terms and conditions, prizes, judging and entry forms): www.mobilerules.org