AT&T has announced the launch of AT&T Video Share service in the U.S. that allows users to share live video over their wireless devices while participating in a voice call. AT&T Chairman and CEO Randall Stephenson highlighted the service during the opening keynote of the NXTcomm industry event.

Consumers can now share moments with family and friends while the moments are happening - everything from weddings and a baby's first steps to a Little League at-bat or a clearance-sale find. Video Share enables one-way, live streaming video feeds, which can be seen by both users while they are participating in a two-way voice conversation. Once users have initiated a Video Share call, either party can be the one generating the video stream for the other to see.

Video Share is now available in three initial U.S. markets: Atlanta, Dallas and San Antonio. Service availability will then expand in late July throughout the company's 3G wireless network footprint, which covers more than 160 U.S. markets today.

A Video Share-capable handset is required and two Video Share service packages will be available, with prices of $4.99 each month for 25 minutes of Video Share usage, or $9.99 each month for 60 minutes of usage. Users may also choose to pay as they go and pay 35 cents a minute each time they use the service.