Glu Mobile has unleashed the mobile game and personalization content based on the much-anticipated July 4, 2007 movie release of the live-action TRANSFORMERS film from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc. The launch is the first release from the licensing agreement between Glu and HPG, Hasbro's licensing division, to bring the TRANSFORMERS brand and characters upon the fast-growing mobile gaming market.

The TRANSFORMERS mobile game and personalization content is now launching throughout North and South America, Europe and Asia. In total, Glu will deploy more than 20,000 SKUs to launch TRANSFORMERS content, which will be available through more than 150 carriers and distribution partners in 65 countries around the world.

In addition to the game, fans can customize their phones to TRANSFORMERS, choosing from more than 30 wallpapers, seven screensavers and 15 voicetones featuring the voice of Peter Cullen, the actor who plays OPTIMUS PRIME in the film. Voicetones allow fans to customize their ringtone to have OPTIMUS PRIME saying "MEGATRON must be stopped no matter the cost!" or "This is OPTIMUS PRIME - do you read me?"