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| Last update: 05-05-07 | Submitted by ahbao |
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Yahoo! expanded the reach of its popular mobile search service, Yahoo! oneSearch beta, to consumers in Britain. This beta version of oneSearch can now be accessed through Yahoo!’s mobile Web page, on any mobile phone with a browser and Internet access.
Yahoo! oneSearch is designed to make finding information faster by providing relevant results right on the first page such as news headlines, images, weather, financial updates and easy navigation to other Web sites. For example, if a consumer wants to look for local pizza restaurants in their area, they just need to type pizza and their area into the search box. The search results would list local restaurants including their phone numbers with click to call feature, distance to location, ratings and more. Yahoo! oneSearch on Yahoo!’s Mobile Web service has advertising built into the experience, enabling advertisers to reach consumers on their mobile devices across major mobile operators. This further extends the reach of Yahoo!’s advertising services to the mobile environment. Consumers will be able to click on an ad to go to the advertisers’ mobile Web site or a landing page to get additional information about the advertisers’ offerings, including the ability to call the advertiser. At launch, British consumers will be able to access content including local listings with phone number, distance and click to call facility as well as ratings, News, Finance, Weather, Image, Flickr™ and Web results. The company will add new content feeds over the coming months. Yahoo! oneSearch launched on the company’s Mobile Web service US in March 2007. Yahoo! oneSearch will go live in beta today in six countries, including UK, Spain, Italy, Germany, France, and Canada. To try Yahoo! oneSearch on your mobile phone open your browser and type in uk.m.yahoo.com. For additional information on Yahoo! oneSearch please visit http://uk.mobile.yahoo.com/mobileweb/onesearch |
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oneSearch leverages Yahoo!’s expertise in search on the desktop and mobile Internet services as well as relationships with leading content providers to deliver an innovative search experience to consumers.