Sony Ericsson launched a campaign web site, where games from the Sony Ericsson Game Developers Challenge 2004, a competition for mobile Java game developers, are published. Consumers are invited to influence the future content available for Sony Ericsson phones by participating in trying out the games, playing them through a web emulator and voting for their favourite.

The Sony Ericsson Game Developers Challenge 2004 has challenged developers to create the best Java games in five genres, including Action/Adventure, Sports, Role-Playing Games (RPG's), Platform and Puzzle games, for the Sony Ericsson Z1010, K700 and Z500, offering cash prizes, global marketing opportunities and commercial distribution. The games from the Sony Ericsson Game Developers Challenge 2004 will be promoted globally to consumers over www.sonyericsson.com.

"More than 130 Java games were submitted, and we have performed testing of all the games to make sure they run properly on the phones and are good enough to be commercially distributed after the competition. We are now down to some 50 new games for consumers to play and vote on. We are hoping that this activity will stimulate increased interest among consumers for Sony Ericsson mobile phones and our entertainment offering," says Ulf Wretling, director and head of Content Development for GSM/UMTS phones at Sony Ericsson.

The three winners of the competition will each get a $7,000 USD cash prize, Java verification paid for by Sony Ericsson through the JavaVerified program , and prominent placement on Sony Ericsson Fun & Downloads  which is promoted as an integral part of the product offering. The winners of the Sony Ericsson Game Developers Challenge will be the first partners for consideration for pre-loaded content or top downloads links on coming MIDP 2.0 phones from Sony Ericsson.

Try the games now at www.sonyericsson.com/gamechallenge/