Alltel Wireless today announced the launch of the first carrier-branded mobile search application to be pre-installed on handsets with a dedicated search key.

The new search key launches an Alltel-branded BREW client that presents Alltel subscribers with a search box to find content, services and information. The visibility of the dedicated key will not only increase the uptake of mobile search, but also will increase content purchases by helping subscribers find what they want quickly and easily.

JumpTap’s search engine, which has been available on Alltel since September 2006, returns the relevant results from on and off the Alltel deck. Organic results are returned to user queries, along with targeted, paid search links and contextual display advertisements, giving subscribers a comprehensive, user-friendly search experience.

The LG8600 handset will be the first to have the search application preloaded into a handset. The search functionality will be preloaded on additional handsets over the coming months. All enabled handsets will feature a magnifying glass search icon on the key that will launch the Alltel-branded search box when depressed.

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