Adobe Systems has named Verizon Wireless its exclusive wireless carrier launch partner in North America for delivering all new Adobe mobile applications. Verizon Wireless will be the first wireless operator in North America to bring Adobe® FlashCast® based data services to mobile subscribers, in the second half of 2007.

"By being the first North American carrier to bring FlashCast to market, Verizon Wireless is once again innovating in a way that will lead toward a more personalized and engaging mobile experience across handsets," said Al Ramadan, senior vice president, Mobile and Device Solutions Business Unit at Adobe. "For the first time mobile users will be able to quickly and easily engage with the latest information they care about, without the challenges and limitations of today's 'click and wait' data services."

Verizon Wireless's FlashCast service is expected to include a series of basic and premium channels across a wide variety of handsets. Premier content providers and leading media brands are currently building channels that are expected to be available for Verizon Wireless subscribers.

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