Microsoft today announced the launch of ZenZui. ZenZui's Zooming User Interface, a patented Microsoft technology, was initially developed by the Microsoft Redmond Research lab. Microsoft IP Ventures helps startups and growing companies speed their time to market through access to Microsoft’s innovation.

ZenZui's core technology brings advanced information visualization techniques out of the research lab and onto mobile phones and into the hands of mobile device operators, marketers and consumers. ZenZui’s zooming user interface employs up to 36 individual “Tiles” that are selected and customized by the user to reflect their interests and lifestyle with relevant content, interactive communications and fresh data.

From the connected communities of social networks and the immediacy of pop culture to the have-to-know sports and weather info, this modular tile interface lets users sync, surf, and share digital content easily. Companies onboard for the initial trial include Kayak.com, OTOlabs, Avenue A | Razorfish and Traffic.com Inc.

Source via www.ringnokia.com

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