Amp'd Mobile has partnered with Medio Systems to launch a new search application designed to deliver an unprecedented user-friendly search experience to its users.

The new functionality will provide the Amp'd subscriber base with a search experience that will predictively aid their search for content and information. Designed for speed and efficiency specifically on the mobile platform, Amp'd Mobile wants users to find what they're looking for within two clicks or less.

"Traditional search functionality in the mobile industry proves frustrating to most cell phone users because it can be clunky and slow, and then not even deliver helpful results," said Mike McSherry, senior vice president of emerging technologies for Amp'd Mobile. "With more than a million pieces of content available to Amp'd subscribers, these newly enhanced search capabilities, courtesy of our partnership with Medio, will greatly improve user access to the entire spectrum of our content."

The company has been working with Seattle-based Medio Systems for several months to design a unique search offering that would result in faster discovery, real time indexing, and personalized and relevant content. Medio's search solution is integrated into the unique Amp'd live User Interface and searches all music artists, ringtones, wallpaper, and games in the huge Amp'd content catalogue, in addition to searching the mobile web, and providing relevant paid listings. The application introduces a unique search interface called Dynamic Indexing and supports all Amp'd phones.

"We're confident this will be among the world's best mobile search applications when it launches this spring, and believe Amp'd and Medio are setting the standard in providing a high quality mobile search experience for consumers," said Michael Libes, chief architect and co-founder of Medio Systems, Inc. "Furthermore, we look forward to maturing this partnership by integrating our effective and targeted mobile search advertising platform with the now deployed search application, enabling advertisers to reach qualified audiences on the mobile phone."