Groove Mobile announced today a partnership with Universal Music U.K. to build and operate an innovative off-portal mobile music store. Through this partnership, U.K. mobile phone users on any U.K. wireless carrier will have instant access to full track downloads from Universal Music U.K.’s extensive catalogue via SMS short codes from their mobile phones.

With today’s announcement, Groove Mobile and Universal Music U.K. will bring the top hits to wireless customers who send short code messages to Universal Music U.K. artists’ WAP stores.

“Universal Music U.K. is leveraging the Groove Mobile platform which runs on a majority of the world’s music phones in order to provide consumers with the robust downloads they have come to expect when using today’s 3G networks,” stated Adam Sexton, Chief Marketing Officer of Groove Mobile. “We are proud to partner with Universal Music UK and share their commitment to leadership in digital music by bringing mobile phone users in the UK the hottest music through off-portal innovations across multiple carriers.”

The Universal Music U.K. Music Store powered by Groove Mobile will feature full track music downloads from the Universal Music catalogue of top artists, including Take That, Razorlight, Scissor Sisters, the Killers, Mika, James Morrison and Keane. U.K. mobile phone customers who send code messages will receive links to download full tracks directly to their mobile handsets.