Alltel Wireless today announced the launch of its "ringback tones" service that enables customers to choose a song or sound that callers will hear while waiting to be connected to the customer. The ringback tone catalogue includes music from a variety of genres including hip hop, rock and country and enhances Alltel’s offerings of other device "customization" products, including, games, ringtones and wallpapers.

Motricity’s platform allows Alltel customers to buy ringback tones from the internet, SMS and WAP. Ringback tones are now integrated with the current Storefront that Motricity already provides for Alltel Wireless - allowing customers to buy ringtones, graphics and now ringback tones from a central source.

“Alltel Wireless continues to offer services that enable customers to live a mobile lifestyle that reflects their unique personality,” said Ryan K. Wuerch, CEO of Motricity, a leading provider of mobile content services and solutions. “Motricity is focused on helping companies like Alltel bring a mobile experience that is fun, easy and personalized and we are pleased that Alltel has again chosen Motricity as a strategic business partner.”

“Motricity has been an important partner in Alltel’s commitment to provide our customers the industry’s most satisfying mobile experience,” said Scott Moody, director of data services for Alltel Wireless, noting that ringbacks is the latest example of that commitment. “Last year, we broke down the carrier calling barrier on the voice side with ‘My Circle.’ This year, we bring customer choice and control to the user experience with Celltop by making it easy for our customers to tailor their mobile experience to reflect their personalities, preferences and lifestyles.”