Yahoo! today announced the beta launch of sponsored search results on the company's Mobile Web service in the United States and United Kingdom. This beta launch further extends the reach of Yahoo! sponsored search products and services to the mobile environment, enabling Yahoo! advertisers to reach consumers on their mobile devices across major mobile operators in both countries.

Beginning with this launch, Yahoo!'s web search results on the Yahoo! Mobile Web ervices in the US and UK will include Yahoo!'s sponsored search results from a select group of advertisers. Consumers will be able to click on the sponsored search results to go to the advertisers' mobile web site or a landing page to get more information about the advertisers' offerings, including the ability to call the advertiser.

Yahoo! Search Marketing helps businesses of all sizes connect with interested consumers through sponsored search advertising. Through sponsored search, advertisers develop text ad listings, and then set the price they are willing to pay when a user clicks on their ad.

The browser based service is designed for mobile phones and gives consumers quick access to their favorite Yahoo! services including Yahoo! Mail, Yahoo! Messenger and Yahoo! Search, as well as content including Yahoo! News, Yahoo! Finance and Yahoo! Sports.