LimeLife announced the launch of its new online destination at www.limelife.com. The direct-to-consumer site extends the ways in which women can discover and purchase mobile content, including a wide selection of fashion wallpapers, subscriptions to lifestyle text messages, and a variety of entertaining games.

LimeLife is marketing the new web site to female consumers in a number of ways including online advertising, search engine marketing, coverage in women's consumer magazines, targeted e-mails, and innovative promotional campaigns with wireless carriers and major consumer brands such as Procter & Gamble.

Industry approval continues from IDC (which named LimeLife as one of "Ten Emerging Wireless Players to Watch in 2006") where Scott Ellison, Program Director of Wireless and Mobile Communications, said: "Our research has found that women are early adopters of mobile content but have been underserved in a number of categories. LimeLife's expanded web site functionality and product offerings are important next steps in filling the void."

For women interested in stylish wallpapers, useful and fun text messages, and popular games, LimeLife now offers the following:

• Daily Dose: Daily text messages delivered to your cell phone everyday. Women can select and purchase the channels that best reflect their interests:
• Celestial Reasonings, irreverent girlfriend-style horoscopes
• VitaminMe!, inspiring "me" text vitamins for your head, heart and spirit
• Beauty, fresh beauty-wise messages for real women
• Health, Diet and Fitness, body-smart reminders to be your best self
• Career and Your Cash, success tips and tricks to keep work and money under control
• Love & Sex, all the love and romance you can handle
• Pregnancy, healthy baby, peaceful mind tips for the mommy-to-be
• Cat's Meow, adoring kitty messages and helpful tips for your furry feline
• Dogs Rule, making every day a fun and funny dog-day afternoon
• Fashion Wallpapers: Cell phone wallpaper inspired by the latest fashion trends. Women can satisfy their sense of style (or mood!) with retro florals, crisp stripes and modern urban graphics and purchase directly through the LimeLife web site or Verizon's VZW Pix.
• Fun Mobile Games: Women can de-stress and have fun playing LimeLife's popular game offerings including:
• Girls Night Out Solitaire
• Girls Night Out Blackjack
• Hollywood Hangman
• Word Heaven

"We recognize the web's important role in driving women's awareness of mobile content," said Kristin McDonnell, CEO, LimeLife. "According to our survey, 30% of women who have downloaded content to their phones learned about that content through the web, making it one of the top three channels for discovery. In addition, over 30% of women who haven't downloaded mobile content say they cannot find any that appeals to them. With a focus on women's mobile lifestyles, LimeLife is leading the way by targeting the large untapped market of female consumers and introducing them to more ways to use their mobile phones."