Followap announced that LG Mobile (LG) has selected Followap's mobile IM iFollow Client to be integrated into its latest 3G handset the LG U300.

The new LG handset is designed specifically for the IM user in mind, featuring the first ever IM key which means that with one click, users can access their personal MSN Messenger community, and interact with their family and friends on the go. The device can also support alternative IM communities.

"Followap is the leader in its field, and has trusted, market proven embedded IM technology. We are developing handsets that meet our customers' communication needs," said Matt Dixon, Project Manager at LG Mobile. "LG's high quality and specially designed handsets, together with Followap's IM client are setting the standard for usability in this fast moving new market."

"iFollow Clients are robust, easy to configure and easy to use having been optimized by customer feedback for over six years. Handset integration is an important part of delivering a great IM experience and we are proud to be working with LG on such an innovative messaging solution," said Tommy Volsen, VP Marketing and Business Development at Followap.