Sony Ericsson has launched a Mobile Cinema operation in France for the release of the new multimedia smart phone, the M600i. To watch Final Fantasy VII Advent Children in its whole length and in DVD-like quality on a mobile: this is what Sony Ericsson offers in exclusivity to anyone buying their new phone. A 512MB micro memory stick, containing the full-length movie in 256MB will be presented in an exclusive offer to each buyer of the new Sony Ericsson M600i.

Thanks to Mobiclip, the optimized video codec patented by the French company Actimagine; in one click, pictures come to life as if you were at the movies. The animation film Final Fantasy VII is played on Sony Ericsson's M600i, in DVD-like quality, full screen, at 30 frames per second, while limiting power consumption. You just need to insert the memory card into the phone, click on the icon on the screen, and the film starts.

"We want to make Mobiclip the reference for mobile cinema in terms of video technology, while offering a unique experience to the consumer: quality of content, quality of picture, ease of use, and a lot less power consumption", reminds André Pagnac, Chief Executive Officer of Actimagine. "Our collaboration with Sony Ericsson offers to everyone the opportunity to live the unique experience of Mobile Cinema on the new M600i."

Besides a unique design, with an extra large touch panel screen, push e-mail functions, a multi functional AZERTY keyboard and an Opera 8.0 navigator, the Sony Ericsson M600i offers the state-of-the-art in terms of sound and picture.

Photos from 3g.co.uk